|aHow innovation works :|band why it flourishes in freedom /|cMatt Ridley.
250
|a1st U.S. ed.
260
|aNew York, NY :|bHarperCollinsPublishers,|cc2020.
300
|a406 p. ;|c24 cm.
500
|a"Originally published as How innovation works: serendipity, energy and the saving of time in Great Britain in 2020 by 4th Estate, an imprint of HarperCollinsPublishers"--T.p. verso.
504
|aIncludes bibliographical references (p. [375]-388) and index.
520
|aBuilding on his national bestseller The Rational Optimist, Innovation is the main event of the modern age, the reason we experience both dramatic improvements in our living standards and unsettling changes in our society. Forget short-term symptoms like Donald Trump and Brexit, it is innovation that will shape the twenty-first century. Yet innovation remains a mysterious process, poorly understood by policy makers and businessmen alike.Matt Ridley argues that we need to see innovation as an incremental, bottom-up, fortuitous process that happens as a direct result of the human habit of exchange, rather than an orderly, top-down process developing according to a plan. Innovation is crucially different from invention, because it is the turning of inventions into things of practical and affordable use to people. It speeds up in some sectors and slows down in others. It is always a collective, collaborative phenomenon, involving trial and error, not a matter of lonely genius. It happens mainly in just a few parts of the world at any one time. It still cannot be modeled properly by economists, but it can easily be discouraged by politicians. Far from there being too much innovation, we may be on the brink of an innovation famine.Ridley derives these and other lessons from the lively stories of scores of innovations, how they started and why they succeeded or failed.
'Ridley is spot-on when it comes to the vital ingredients for success' Sir James DysonBuilding on his bestseller The Rational Optimist, Matt Ridley chronicles the histo
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