|aIncludes bibliographical references (pages [287]-302) and index
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|aThe ultimate influencer -- Project codename -- The chaos of success -- The surprise - The summer in limbo -- Move fast and break things -- Domination -- The new celebrity -- The pursuit of the insta-worthy -- The snapchat problem -- Cannibalization -- The other fake news -- The CEO
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|a"Award-winning reporter Sarah Frier reveals an inside, never-before-told, behind-the-scenes look at how Instagram defied the odds to become one of the most culturally defining apps of the decade"--|cProvided by publisher
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|aIn 2010, Kevin Systrom and Mike Krieger released a photo-sharing app called Instagram with one simple but irresistible feature -- it would make anything you captured through your phone look more beautiful. The cofounders cultivated a community of photographers and artisans around the app, and it quickly went mainstream. In less than two years, it caught the attention of Facebook's founder and CEO, Mark Zuckerberg, who bought the company for a historic $1 billion when Instagram had only thirteen employees. That might have been the end of a classic success story. But the cofounders stayed on, trying to maintain Instagram's beauty, brand, and cachet, considering their app a separate company within the social networking giant. They urged their employees to make changes only when necessary, resisting Facekbooks' grow-at-all-cost philosophy in favor of a strategy that highlighted creativity and celebrity. Just as Instagram was about to reach a billion users, Zuckerberg -- once supportive of the cofounders' autonomy -- began to feel threatened by Instagram's success. At its heart, No Filter is a human story, as Sarah Frier reveals how the company's decisions have fundamentally changed how the company's decisions have fundamentally changed how we interact with the world around us. Frier draws on unprecedented, exclusive access to the cofounders of Instagram, as well as its employees, investors, and competitors -- and influencers and celebrities -- to show how Instagram has altered the way we shop, eat, travel, and communicate, all while fighting to preserve the values that contributed to the company's success. No Filter examines how Instagram's dominance acts as a lens into our society today, highlighting our fraught relationship with technology, our desire for perfection, and the battle within tech for its most valuable commodity: our attention. -- dust jacket
'Deeply researched and highly entertaining.' The Times'Vivid reporting and electric story-telling.' Ashlee Vance, author of Elon Musk'Clear-eyed and objective.' New York Times The extraordinary inside story of how Instagram became the world's most successful appIn just ten years, Instagram has gone from being a simple photo app to a $100-billion company. The journey has involved ground-breaking innovations, a billion-dollar takeover, and clashes between some of the biggest names in tech. But it's a story that has never been told - until now. In No Filter, Bloomberg's Sarah Frier reveals how Instagram became the hottest app in a generation, reshaping our culture and economy in the process. With astonishing access to all the key players - from Instagram's co-founders to super-influencers like Kris Jenner - Frier offers behind-the-scenes glimpses of every moment in the company's life: from its launch, to its unlikely acquisition by Facebook, to its founders' dramatic disputes with their new boss, Mark Zuckerberg. But this is not just a Silicon Valley story. No Filter explores how Instagram has reshaped global business, creating a new economy of 'influencers' and pioneering a business model that sells an aspirational lifestyle to all of us. And it delves into Instagram's effects on popular culture, rewiring our understanding of celebrity and placing mounting pressure on all of us to perform online - to the point of warping our perception of reality.The resulting book connects one company's rise to a global revolution in technology, culture and business. Facebook's decision to buy Instagram was the best investment it ever made. But we're still learning about what it has cost the rest of us.
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