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Visual merchandising : window displays and in-store experience /

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MARC

001

93483

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250813s2021 enka e 001 0 eng d

005		20250813154704.0
020		\|a9781913947323\|q(pbk.):\|cUS45.00
040		\|aKCIS\|beng\|cKCIS\|eAACR2
041	0	\|aeng
082	0	\|a964.7\|b8076
100	1	\|aMorgan, Tony,\|eauthor.
245	10	\|aVisual merchandising :\|bwindow displays and in-store experience /\|cTony Morgan.
250		\|a4th ed.
260		\|aLondon :\|bLaurence King Publishing,\|c2021.
300		\|a224 p. :\|bill. (some col.) ;\|c28 cm.
500		\|aPrevious edition: 2016.
500		\|aIncludes glossary and index.
520		\|aThis comprehensive guide to visual merchandising covers both window dressing and in-store design, as well as all the other elements, real or virtual, used to enhance the contemporary retail experience. Featuring a range of shops, from fashion emporia such as Selfridges, Printemps, and Bergdorf Goodman to small outlets, the book offers practical advice, supported by tips from the most inspiring visual merchandisers and creative directors across the world. It reveals the secrets of their profession and all there is to know about the latest technology, mannequins, props etc. It also examines the psychology and ever-changing trends behind consumer behaviour. Visual merchandising is presented through lavish color photographs, diagrams of floor layouts and store case studies, and includes invaluable information such as a glossary of terms used in the industry.
650	0	\|aDisplay of merchandise.
650	0	\|aShow windows\|xDesign.
650	0	\|aMerchandising.
650	0	\|aDisplay of merchandise\|vCase studies.
650	0	\|aShow windows\|xDesign\|vCase studies.
983		\|aKCIS
983		\|aJ1140616003
095		\|aHL\|bHLEN \|cHE017767\|d740\|eMOR\|pB\|tDDC

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Tony Morgan is a former lecturer in Visual Merchandising at the London College of Fashion. He worked as Head of Visual Merchandising at Selfridges for 18 years, when he traveled the world examining their different store concepts. He is the author of Window Display: New Visual Merchandising.
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Visual merchandising : window displays and in-store experience /

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