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Nudge : the final edition /

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80787

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20220913100704.0

008		210715s2021 ctua b 001 0 eng d
010		\|a2021940604
020		\|a9780300262285\|q(hardcover)\|cNT$840
040		\|aKCIS\|beng\|cKCIS\|eAACR2
041	0	\|aeng
050	4	\|aHB74.P8\|bT53 2021
082	0	\|a330.019\|bT365
100	1	\|aThaler, Richard H.,\|d1945-\|eauthor.
245	10	\|aNudge :\|bthe final edition /\|cRichard H. Thaler and Cass R. Sunstein.
250		\|aFinal edition.
260	1	\|aNew Haven ;\|aLondon :\|bYale University Press,\|c2021.
300		\|axvi, 366 pages :\|billustrations ;\|c23 cm.
500		\|aFirst edition published in 2008 by Yale University Press under the title Nudge: Improving Decisions about Health, Wealth, and Happiness.
504		\|aIncludes bibliographical references (pages [341]-356) and index.
505	0	\|aPart I. Humans and econs. Biases and blunders ; Resisting temptation ; Following the herd -- Part II: The tools of the choice architect. When do we need a nudge? ; Choice architecture ; But wait, there's more ; Smart disclosure ; #Sludge -- Part III: Money. Save more tomorrow ; Do nudges last forever? Perhaps in Sweden ; Borrow more today: mortgages and credit cards ; Insurance: don't sweat the small stuff -- Part IV: Society. Organ donations: the default solution illusion ; Saving the planet -- Part V. The complaints department. Much ado about nudging ; Epilogue.
520		\|a"Since the original publication of Nudge more than a decade ago, the word "nudge" has entered the vocabulary of businesspeople, policy makers, engaged citizens, and consumers everywhere. The book has given rise to more than 200 "nudge units" in governments around the world and taught us how to use "choice architecture" to help us make better decisions for ourselves, our families, and our society. Now, the authors have rewritten the book from cover to cover--all while honoring one of the cardinal rules of nudging: make it fun!"--Dust jacket flap.
650	0	\|aEconomics\|xPsychological aspects.
650	0	\|aChoice (Psychology)\|xEconomic aspects.
650	0	\|aDecision making\|xPsychological aspects.
650	0	\|aConsumer behavior.
650	7	\|aChoice (Psychology)\|xEconomic aspects.\|0(OCoLC)fst00858328\|2fast.
650	7	\|aConsumer behavior.\|0(OCoLC)fst00876238\|2fast.
650	7	\|aDecision making\|xPsychological aspects.\|0(OCoLC)fst00889058\|2fast.
650	7	\|aEconomics\|xPsychological aspects.\|0(OCoLC)fst00902172\|2fast.
700	1	\|aSunstein, Cass R.,\|eauthor.
983	0	\|aKCIS
095		\|aHL\|bHLEN \|cHE016115\|d330\|eTHA\|pB\|tDDC

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Richard H. Thaler, winner of the 2017 Nobel Prize in Economics, is a professor of economics at the University of Chicago’s Graduate School of Business. Cass R. Sunstein, winner of the Holberg Prize, is the Robert Walmsley University Professor at Harvard Law School.
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Nudge : the final edition /

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