A senior scholar at a prestigious journalism school offers advice and tips for packing a punch while being succinct and writing effective, powerful and brilliant titles, essays, Tweets, letters and emails in short form. 20,000 first printing.
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Roy Peter Clark is vice president and senior scholar at the Poynter Institute, one of the world's most prestigious schools for journalists. He is the author or editor of seventeen books about writing and journalism, including Writing Tools, The Glamour of Grammar, and Help! for Writers. He lives in St. Petersburg, Florida.
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