| 008 |
|
240422t20202020nyua b 001 0 eng |
| 020 |
|
|a9781250238016|q(pbk.)
|
| 040 |
|
|aKCIS|beng|cKCIS|eAACR2
|
| 041 |
0
|
|aeng
|
| 082 |
0
|
|a808.066659|223
|
| 100 |
1
|
|aBly, Robert W.,|eauthor.
|
| 245 |
14
|
|aThe Copywriter's Handbook :|bA Step-by-Step Guide to Writing Copy That Sells /|cRobert W. Bly.
|
| 260 |
|
|aNew York, NY :|bSt. Martin's Griffin,|c2020.
|
| 300 |
|
|axviii, 472 pages :|billustrations ;|c21 cm.
|
| 504 |
|
|aIncludes bibliographical references and index.
|
| 505 |
0
|
|aAn introduction to copywriting -- Writing to get attention: The headline and subject line -- Writing to communicate -- Writing to sell -- Getting ready to write -- Writing print advertisements -- Writing direct mail -- Writing brochures, catalogs, and other printed and PDF sales material -- Writing public relations materials -- Writing TV and radio commercials -- Writing web sites -- Writing landing pages -- Writing E-mail marketing -- Writing online ads -- Writing for social media -- Writing for video -- Writing for content marketing -- Getting your copy written -- Getting your copy designed and produced.
|
| 650 |
0
|
|aAdvertising copy.
|
| 650 |
0
|
|aBusiness writing.
|
| 983 |
|
|aKCIS
|
| 983 |
|
|aJ1130227005
|
| 095 |
|
|aHL|bHLEN |cHE013895|d808|eBLY|pB|tDDC
|
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