The comprehensive, readable, fully updated Gold Standard for Introduction to Business has been thoroughly revised with current examples, case studies and examples from companies around the world. Supported by an expansive, integrated teaching and learning package to support both instructors and students. SmartBook 2.0, Real-world case studies, regularly updated blog site (2-3 times/week!), mini simulations, business plan prep exercises, video library and more available with Connect.
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William G. Nickels
 
　　現職：University of Maryland
 
James M. McHugh
 
　　現職：St. Louis Community College at Forest Park
 
Susan M. McHugh
 
　　現職：Applied Learning Systems
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