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A practical guide to ethics in public relations /

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89841

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20240910171014.0

008		240910s2018 mdua b 001 0 eng
020		\|a9781442272743\|q(pbk.)
040		\|aKCIS\|beng\|cKCIS\|eAACR2
041	0	\|aeng
082	0	\|a659.2\|223
100	1	\|aLuttrell, Regina,\|d1975-\|eauthor.\|0http://id.loc.gov/authorities/names/n2014021217
245	12	\|aA practical guide to ethics in public relations /\|cRegina Luttrell, Syracuse University, Jamie Ward, Eastern Michigan University
260	1	\|aLanham :\|bRowman & Littlefield,\|c[2018]
300		\|axii, 242 pages :\|billustrations ;\|c23 cm
504		\|aIncludes bibliographical references and index
505	0	\|aEthics in public relations. Why ethics matter -- Ethics in public relations -- Public relations society of America's code of ethics. Advocacy -- Honesty -- Expertise -- Independence -- Loyalty -- Fairness -- Ethics matter; choose action -- Award-winning case studies from the Arthur W. Page Society Case Study Competition
520		\|aIncludes case studies involving Apple, Amtrak, Starbucks, the Department of Veteran Affairs, and Twitter
650	0	\|aPublic relations\|xMoral and ethical aspects
700	1	\|aWard, Jamie,\|d1977-\|eauthor.\|0http://id.loc.gov/authorities/names/n2016053003
983		\|aKCIS
983		\|aJ1130621002
095		\|aHL\|bHLEN \|cHE014978\|d650\|eLUT\|pB\|tDDC

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A Practical Guide to Ethics in Public Relations is brimming with case studies, practitioner advice, practical ethical dilemmas and popular culture references to help students better understand and engage with the inevitable ethical dilemmas that arise in marketing communication.
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A practical guide to ethics in public relations /

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