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Building a storybrand : clarify your message so customers will listen /

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MARC

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89090

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20240726111931.0

008		240726s2017 nyua b 000 0 eng d
020		\|a9781400201839\|q(pbk.)
040		\|aKCIS\|beng\|cKCIS\|eAACR2
041	0	\|aeng
082	0	\|a658.802\|223
090		\|aHF5415.1255/M647/2017//////E129169
100	1	\|aMiller, Donald,\|d1971-
245	10	\|aBuilding a storybrand :\|bclarify your message so customers will listen /\|cDonald Miller.
246	34	\|aBuilding a story brand.
260		\|a[New York] :\|bHarperCollins Leadership, an imprint of HarperCollins,\|cc2017.
300		\|ax, 228 p. :\|bill. ;\|c22 cm.
504		\|aIncludes bibliographical references (p. 225-228)
520		\|aExplains how businesses can better connect with their customers through the use of a simplified brand message, one that fosters ease of understanding on websites, in brochures, and on social media.
650	0	\|aBranding (Marketing)
650	0	\|aAdvertising\|xBrand name products.
650	0	\|aProduct management.
650	0	\|aMarketing.
650	0	\|aSelling.
650	0	\|aCustomer relations.
680		\|p\|aHF5415.1255\|bM647.
983		\|aKCIS
983		\|aJ1130423010
095		\|aHL\|bHLEN \|cHE014920\|d650\|eMIL\|pB\|tDDC

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紐約時報暢銷書榜作家唐納德·米勒（Donald Miller）運用引人入勝的故事中的七大共同元素，教會讀者如何顯著改善與客戶的聯繫和發展業務。New York Times bestselling author Donald Miller uses the seven universal elements of powerful stories to teach readers how to dramatically improve how they connect with customers and grow their businesses.
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Donald MillerDonald Miller is a speaker, founder of The Mentoring Project, and author of A Million Miles in a Thousand Years, Blue Like Jazz, Searching for God Knows What, Through Painted Deserts, and Father Fiction. --This text refers to the Audio CD edition.
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Building a storybrand : clarify your message so customers will listen /

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