| 008 |
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240422t20222022njua e b 001 0 eng d |
| 020 |
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|a9781119819691|q(pbk.)
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| 040 |
|
|aKCIS|beng|cKCIS|eAACR2
|
| 041 |
0
|
|aeng
|
| 082 |
0
|
|a659.132|bS949
|
| 100 |
1
|
|aSullivan, Luke,|eauthor.
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| 245 |
10
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|aHey whipple, squeeze this :|bthe classic guide to creating great advertising /|cby Luke Sullivan ; foreword by Anselmo Ramos.
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| 246 |
30
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|aClassic guide to creating great advertising.
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| 250 |
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|aSixth edition.
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| 260 |
1
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|aHoboken, New Jersey :|bWiley,|c[2022]
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| 300 |
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|axvi, 392 pages :|billustrations ;|c23 cm.
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| 504 |
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|aIncludes bibliographical references (pages 353-369) and index.
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| 520 |
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|a"Hey Whipple, Squeeze This, has helped generations of young creatives in advertising make their mark in the field. The lessons about writing and art direction contained in 5 previous editions of Whipple are still relevant. Creativity is still king. But students of the craft now need additional guidance to ply their craft in a digital-first world. This edition contains important new chapters and updates that explain how to create great advertising in any format, including viral video content for YouTube and TikTok, content-marketing, social media, digital campaigns, as well as traditional television, radio, print and outdoor ads"--Provided by publisher.
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| 650 |
0
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|aAdvertising copy.
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| 700 |
1
|
|aRamos, Anselmo,|ewriter of foreword.
|
| 983 |
|
|aKCIS
|
| 983 |
|
|aJ1130227005
|
| 095 |
|
|aHL|bHLEN |cHE013892|d650|eSUL|pB|tDDC
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