| 005 |
|
20240422113111.0 |
| 020 |
|
|a9781400223954|q(hardcover) :|c$27.99
|
| 020 |
|
|a1400223954|q(hardcover) :|c$27.99
|
| 040 |
|
|aKCIS|beng|cKCIS|eAACR2
|
| 041 |
0
|
|aeng
|
| 082 |
0
|
|a658.8 R161
|
| 100 |
1
|
|aRajamannar, Raja,|d1961-|eauthor.
|
| 245 |
10
|
|aQuantum marketing :|bmastering the new marketing mindset for tomorrow's consumers /|cRaja Rajamannar.
|
| 246 |
30
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|aMastering the new marketing mindset for tomorrow's consumers.
|
| 260 |
1
|
|a[Moosic, Pennsylvania] :|bHarperCollins Leadership, an imprint of HarperCollins,|c[2021]
|
| 300 |
|
|axix, 220 pages :|billustrations ;|c24 cm.
|
| 504 |
|
|aIncludes bibliographical references (pages 201-210) and index.
|
| 505 |
0
|
|aMarketing's journey: From antiquity to algorithms -- The fifth paradigm -- Reset the mission of marketing -- The data dilemma -- AI: The ultimate propellant of quantum marketing -- Technology's big bang -- Unblocking the blockchains -- The sciences behind marketing -- All the senses -- Loyalty transformed -- Advertising (as we know it) is dead! -- We are not consumers, we are people -- Marketing to businesses and machines -- Power in partnerships -- Purpose as an imperative -- Ethics and brand karma -- Marketing through crisis -- The quantum CMO.
|
| 520 |
|
|aThe chief marketing officer of Mastercard shares the forward-thinking ways all business must rethink their entire marketing landscape to remain relevant and successful by developing revolutionary marketing strategies that reach a whole new level.
|
| 650 |
0
|
|aMarketing.
|
| 650 |
0
|
|aMarketing|xTechnological innovations.
|
| 650 |
0
|
|aBranding (Marketing)
|
| 983 |
|
|aKCIS
|
| 983 |
|
|aJ1130227005
|
| 095 |
|
|aHL|bHLEN |cHE013896|d650|eRAI|pB|tDDC
|
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